Henrik’s User Journey - A fictitious brand
Making a smooth user experience

Henrik’s User Journey - A fictitious brand
Making a smooth user experience

Henrik’s User Journey - A fictitious brand
Making a smooth user experience

Henrik's User Journey

Henrik's User Journey

Henrik's User Journey

Understanding flows and prototyping

Understanding flows and prototyping

Understanding flows and prototyping

Henrik is an e-commerce web app. The idea is to develop a smoother user journey with simple steps to improve sales and user experience.

Key Points

Key Points

Key Points

  • The user can enter the web app without logging in. 

  • A product is chosen, added to the cart and paid with PayPal or GPay. 

  • Payment is confirmed, and the necessary information is provided for the user to pick up the new product.

Takeaways

Takeaways

Takeaways

  • Empathising with the user to achieve a smooth user experience.

  • Common patterns used in user flows and how to improve them.

  • Deepening prototyping in Figma.

Made with ♥ by Marina Aizen ©2024

Contact me!

Made with ♥ by Marina Aizen ©2024

Contact me!

©2024

Made with ♥ by Marina Aizen

Contact me!