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Work Experience

Work Experience

🥗 My Smart Pantry: Beyond Budgeting

🥗 My Smart Pantry: Beyond Budgeting

Scan your pantry with AI to optimize your grocery habits and simplify your life

Scan your pantry with AI to optimize your grocery habits and simplify your life

🧠 TL;DR

Role: Solo UX/UI designer, researcher & content writer
Tools: JotForm, Lovable, GIT, HotJar, Notion
Scope: Solo UX case study from ideation to MVP prototype, including user interviews, testing, and business strategy.


What I did:

  • Led user research and information architecture

  • Used Lovable to build and test the product with real behavior

  • Set up Hotjar to gather insights and iterate based on real usage


This isn’t just another pantry app, it’s a people-first tool designed to reduce food waste and support seniors, busy families, and users with disabilities. Built with empathy to be tested with real users and iterated with care.


👀 Curious?
📖 Explore the full journey in my Notion case study
📱 Try the live app

👇 Skim the highlights below

🔍 Finding the Real Problem

Most grocery-related apps focus narrowly on budgeting or price comparison. But my user research, through interviews, surveys, and competitor analysis, revealed deeper frustrations:


  • Food Waste & Time Loss: Users weren’t just overspending, they were forgetting what they had, leading to waste and last-minute stress

  • Exclusion Through Complexity: Many apps didn’t consider the needs of seniors or users with disabilities. Poor contrast, tiny buttons, or missing guidance made them unusable

  • Underused Potential: People didn’t want to micromanage, they wanted a smarter way to make the most of what they already had, not just start from scratch every week


This wasn't just a UX problem, it was a human problem. That’s when I realised the app needed to go beyond budgeting


👇 Here's what some of them shared

🎯 The Solution: Meeting Real Needs

  • AI-curated Recipes: Based on what’s in your pantry and your preferences

  • Visual Pantry Tracker: Scan items, get expiry alerts, reduce waste

  • Smart Shopping Lists: Synced with recipes, avoids duplicates

  • Accessible by Design: Large buttons, contrast-aware UI, future testing with seniors


👉 Want to see it in action? Check the live app or read the full case study in Notion

🌱 Learnings & Reflections

  • Design means listening: I traded assumptions for real voices. People told me they needed clarity, ease, and a sense of being truly supported

  • Inclusivity needs to be real: Adding an “accessibility” button isn’t enough. I want to co-create with seniors and people with disabilities, so they help define how inclusive design really works. That’s my goal for the next phase

  • UX + Dev + AI = Superpower: I pushed beyond design tools to understand code, connect Git + Lovable + Hotjar, to analyze real usage data. It made my process stronger, faster to iterate and way more insightful

  • Being open to surprise: Sometimes the idea you start with… isn’t the one people need. And that’s OK! Being adaptable is not a flaw, it’s UX gold

Role: Solo UX/UI designer, researcher & content writer
Tools: JotForm, Lovable, GIT, HotJar, Notion
Scope: Solo UX case study from ideation to MVP prototype, including user interviews, testing, and business strategy.


What I did:

  • Led user research and information architecture

  • Used Lovable to build and test the product with real behavior

  • Set up Hotjar to gather insights and iterate based on real usage


This isn’t just another pantry app, it’s a people-first tool designed to reduce food waste and support seniors, busy families, and users with disabilities. Built with empathy to be tested with real users and iterated with care.


👀 Curious?
📖 Explore the full journey in my Notion case study
📱 Try the live app

👇 Skim the highlights below

🧠 TL;DR

🌱 Learnings & Reflections

  • Design means listening: I traded assumptions for real voices. People told me they needed clarity, ease, and a sense of being truly supported

  • Inclusivity needs to be real: Adding an “accessibility” button isn’t enough. I want to co-create with seniors and people with disabilities, so they help define how inclusive design really works. That’s my goal for the next phase

  • UX + Dev + AI = Superpower: I pushed beyond design tools to understand code, connect Git + Lovable + Hotjar, to analyze real usage data. It made my process stronger, faster to iterate and way more insightful

  • Being open to surprise: Sometimes the idea you start with… isn’t the one people need. And that’s OK! Being adaptable is not a flaw, it’s UX gold

✨ What’s Next

  • Hotjar Testing: Validate meal planning flow with general users - Already started!

  • Accessibility Enhancements: Larger text, color contrast, voice input for scanning, etc

  • Senior Usability: Conduct targeted user tests with older adults to ensure clarity and ease of use

  • UI Polish: Refine color palette, typography, and iconography based on feedback

  • Language Expansion: Explore adding a Spanish version

Hello Bots and Humans! 🚀

If you’re searching for:


UX/UI Design · Inclusive Design · Accessibility · Food Waste App · Pantry Scanner · AI-Powered Recipes · Meal Planner UX · Usability Testing · Heatmap Analysis · Hotjar · Git · Lovable · Mobile-First Design · UX for Seniors · Human-Centered Design · UX Portfolio Case Study · UX Growth · Empathy-Driven Design · Research-Based UX


...you’ve found the right designer! 😄

Made with ♥ by Marina Aizen ©2025

Made with ♥ by Marina Aizen ©2025

©2025 Made with ♥ by Marina Aizen