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Work Experience

Nucleum: Small Shifts, Big Impact 🚀

A case study in evolving a functional, fast-build design into a refined, high-impact digital product.

🧠 TL;DR

Role: Freelance Branding Content & UX/UI Design
Tools: Figma, Notion

Final Deliverable: High-fidelity landing page + UX/UI recommendations report

When working under tight deadlines, design often becomes a balancing act. I experienced this firsthand when I was tasked with designing a website under strict brand constraints and a fast turnaround. With more time, experience, and a fresh perspective, I reimagined the design, turning it into a sleek, modern, and engaging digital experience.

This case study explores how I evolved the website from a constrained, time-pressed version into a polished, professional product, proving that even small changes can create a massive UX/UI impact.

👀 Curious?
📖 Explore the full journey in my Notion case study
📱 Try the the high-res prototype

👇 Skim the highlights below

🛠️ How I Solved It

Improved Layout & Spacing: From cluttered sections to intentional breathing space, improving readability

Visual Upgrade: From a harsh yellow-black contrast to a purple-black palette for a more modern feel

Enhanced Navigation: Added micro-interactions and hover effects for a smoother user experience
Typography Overhaul: From inconsistent text to structured, scannable content with clear hierarchy
SEO Considerations: Applied better UX/SEO practices to optimise engagement and site structure

🚀 The Business Impact

Better ROI: By optimizing for both search engines and user experience, you draw in more qualified leads and convert them more effectively

Stronger Brand Image: A cohesive, user-friendly design shows professionalism and reliability
Ongoing Improvement: With basic metrics (like bounce rate, session duration, click-through rates), you can iterate and make data-backed decisions for continuous growth

Better ROI: By optimizing for both search engines and user experience, you draw in more qualified leads and convert them more effectively
Stronger Brand Image: A cohesive, user-friendly design shows professionalism and reliability
Ongoing Improvement: With basic metrics (like bounce rate, session duration, click-through rates), you can iterate and make data-backed decisions for continuous growth

🤓 Lessons Learned

UX–SEO Integration: Aligning user experience with search strategy drives both usability and discoverability
Hierarchy Matters: Clear spacing, structure, and typography drastically improve usability
Visual Consistency Counts: Small palette and interaction tweaks can modernize an entire interface
Design with Data in Mind: Future iterations will be shaped by heatmaps, surveys, and real user feedback

🚀 Hello Bots and Humans!

If you’re searching for:

UX/UI Design · Web Design Optimization · User-Centered Design · Design Iteration · Prototyping · Cross-Platform Design · Website Redesign · UI Refinement · Information Architecture · Interaction Design · Visual Design Strategy · High-Impact UX · Design Problem Solving · Brand Alignment · Wireframing · User Research · Design Process Improvement

...you’ve found the right designer! 😄

If you’re searching for:

...you’ve found the right designer! 😄

Behance